A swift success on TikTok Ads through performance-driven UGC content
Maintaining a $14 ROAS
Objectives.
Collect qualified leads for the sales team.
Increase the project's visibility.
Challenges
- Additional targeting restriction on Meta Ads for the special ad category (real estate).
- Multiple real estate projects underway in the same area.
- Limited visuals available due to the construction phase during the leasing period.
Our Strategies.
How did we reach the goal?
Instantly captivate: Hook & CTA
To instantly capture attention at the beginning of the video, we relied on a compelling hook and a clear call to action (CTA). The hook draws the audience in with an intriguing introduction, while the CTA guides viewers towards the desired action, creating an engaging experience from the very first seconds.
Result: The campaign's Hook Rate (Thumbstop ratio) reached 33%.
Capturing attention for maximum retention
Integrating a Display Card featuring a promotional offer proved to be a pivotal strategy in maintaining viewer engagement throughout the video. This innovative approach immediately captured the audience's interest by offering added value from the outset.
Strategically positioned within the video, the Display Card acted as a visual focal point, instantly drawing viewers' attention. Highlighting an attractive and relevant promotional offer, it piqued curiosity and encouraged sustained engagement.
Result: The campaign's Hold Rate was 8.6%.
UGC Strategies: Combining social proof and latest trends
To enhance user-generated content (UGC), our focus was on integrating strong social proof while keeping up with current trends such as ASMR and Unboxing. This approach was crucial for maintaining relevance and generating increased interest from our audience.
In our design process, we adopted an iterative approach fueled by A/B testing. This allowed us to continuously adjust our hook based on performance metrics and ensure appropriate ad rotation.
The Results.
From November 6th to December 17th, 2023
From November 6th to December 17th, 2023
From November 6th to December 17th, 2023
