Constrobourg
Lead generation
2021-12-07
Sell all units of two condo projects in 25 months through digital advertising
With a digital investment of less than $50 000.
Company
Constrobourg
Head office
Québec, QC
Number of employees
25-50 employees
Industry
Real Estate
Objectives
Generate qualified leads for the sales team.
Challenges
- Restricted targeting following Facebook’s new restrictions since December 2020.
- Risk of ad fatigue due to static content over two years (same project).
- Numerous real estate projects in the same areas and developing neighbourhoods.
Strategies Leveraged by Mint
Qualified Leads
Adapt ad content to filter unqualified leads.
Varied Copy
Wide variation in ad copy to prevent ad fatigue.
Multi-Platform Strategys
Develop a multi-platform presence to reach potential buyers (Facebook, Instagram, Google Search, and Display).
How Did We Reach the Goal?
Leveraging Lookalike Audiences
Maximize the use of Lookalike audiences and adapt the ad copy to naturally exclude personas who are not potential buyers.
Strong Presence Across Multiple Platforms
Actively reach potential buyers by targeting them throughout their decision-making process with ads delivered across multiple platforms, including audiences who have shown interest in real estate purchases.
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The Results
2 089
qualified leads collected over 2 years
between March 4, 2019, and May 1, 2021
<$25
per qualified lead
acquisition cost between March 4, 2019, and May 1, 2021
Your results are just one email away from takeoff.
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