Selling All Phases of 2 Condo Projects in 25 Months Through Digital Advertising Strategies.

With an advertising investment of less than $50,000.

Company

Constrobourg

Head Office

Quebec, QC

Number of employees

25-50

Industry

Real Estate - Residential & commercial developments

Website

constrobourg.com

Objectives.

Collect qualified leads for the sales team

Challenges

Restricted targeting due to new Facebook restrictions since December 2020
Risk of ad fatigue due to static content over 2 years (same project)
Multiple real estate projects in the same areas

Our Strategies.

Tailor ad content to filter out unqualified leads

High rotation of ad copies to avoid ad fatigue

Show ads on specific placements where people are looking for housing (Facebook, Instagram, Google Search and Display)

How did we reach the goal?

Leveraging Lookalike Audiences

Maximize the use of lookalike audiences and adapt ad copies to exclude segments who will not buy condos.

Key Presence on Several Platforms

Make sure to be present when people are searching for a condo with Google Search Ads, Facebook Ads and in-market Display ads.

The Results.

2089

leads in 2 years

Between March 4, 2019 and May 1, 2021

< 25 $

per qualified lead

Acquisition cost between March 4, 2019 and May 1, 2021.

Discover Other Successful Cases Studies.

Contact us to learn more about digital advertising strategies for the real estate market.

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