Constrobourg
Lead generation
Sell all units of two condo projects in 25 months through digital advertising
With a digital investment of less than $50 000.
2021-12-07
Compagnie
Constrobourg
Siège social
Québec, QC
Nombre d’employés
25-50 employees
Industrie
Real Estate
Objectifs
Generate qualified leads for the sales team.
Défis
- Restricted targeting following Facebook’s new restrictions since December 2020.
- Risk of ad fatigue due to static content over two years (same project).
- Numerous real estate projects in the same areas and developing neighbourhoods.
Stratégies employées par mint.
Qualified Leads
Adapt ad content to filter unqualified leads.
Varied Copy
Wide variation in ad copy to prevent ad fatigue.
Multi-Platform Strategys
Develop a multi-platform presence to reach potential buyers (Facebook, Instagram, Google Search, and Display).
Comment avons-nous atteint l’objectif ?
Leveraging Lookalike Audiences
Maximize the use of Lookalike audiences and adapt the ad copy to naturally exclude personas who are not potential buyers.
Strong Presence Across Multiple Platforms
Actively reach potential buyers by targeting them throughout their decision-making process with ads delivered across multiple platforms, including audiences who have shown interest in real estate purchases.
Les résultats
2 089
qualified leads collected over 2 years
between March 4, 2019, and May 1, 2021
<$25
per qualified lead
acquisition cost between March 4, 2019, and May 1, 2021
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