Exporting a High-End Montreal Brand by Boosting In-Store and Online Sales

Average advertising budget growth of 10% every month over 2 years.

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When we started with Mint., we had no idea of the potential of digital advertising for our business, and today, it is at the heart of our growth strategy. The team helps us keep up with the fast-paced evolution of this industry in a highly personalized way.

Romy and Myriam Belzile-Maguire, Founders

Company

Maguire Shoes

Head office

Montréal, QC

Number of employees

11-25 employees

Industry

Fashion and Clothing

https://maguireshoes.com/

Objectives

Drive online sales across the country while increasing Montreal and Toronto stores foot traffic.

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Challenges

Hesitation to buy a designer shoe online without trying it on first.
Highly competitive industry with an overabundance of local and international players.
High seasonality of demand and short life span of trends.

Strategies Leveraged by Mint

Offline Conversions

Tracking of offline conversions to measure in-store sales generated by advertising campaigns.

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Visual Rotation

High rotation of visuals to drive the launch of new collections.

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Store re-openings

Pre-opening strategy of physical stores to facilitate brand entry in new markets.

How Did We Reach the Goal?

Promotion of Online and In-Store Sample Sales

Event Response campaigns to increase attraction to physical stores retargeted by Conversion campaigns to drive online sales.

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Campaign for the Winter Boot Collection

Operating in a highly seasonal industry, winter boot campaigns begin well before the appearance of the first snowflakes to secure a prominent place in the minds of Canadian women during their boot buying process. Promoting the fall/winter collection on 3 advertising platforms starting in October, combined with inspiring visual content, diversified placements, and strategic targeting, allows us to multiply contact points with the target clientele and build a high-performing conversion funnel.