Highly Personalized Automated Emails.
Together, let’s maximize your database and elevate your email marketing from the classic monthly newsletter to fully automated email sequences at every stage of the customer journey.
Database Segmentation.
- Account audit and setup
- Analysis of your existing lists and segments
- List cleaning
- Socio‑demographic, geographic, and language segmentation
- Customer‑journey and RFM segmentation
- Compliance with Canada’s anti‑spam laws (CASL)
Automated Sequences.
- Strategy and sequence ideation
- Content concept development
- Implementation of acquisition forms on your site
- Integration with your digital platforms
- Performance analysis
- A/B testing and ongoing optimization
Trusted by Top-Performing Brands.
We amplify the performance of some of the fastest growing brands in Canada.
Full-Service Content & Copywriting.
We handle your entire email content strategy: UX design, tailored content, and copywriting. Every campaign is designed to increase your sales and retain customers. Our priority is to improve your open rates, click‑through rates, and conversion rates with clear, relevant, optimized content.
Your Search for an Agency Ends Here.
Real‑Time Data Visualization.
Every project deserves a fully customized interactive dashboard so you can monitor your KPIs at all times. We connect your email automation platform, like Klaviyo or Mailchimp, to visualize and benchmark your performance. Then we test different variables of your automated sequences to see what truly works, and optimize your campaigns accordingly.
Questions?
Yes. Each client works with a dedicated Digital Performance Strategist who becomes your main point of contact.
This strategist is not just a project manager or account manager; they’re an expert in performance platforms who understands your industry, can strategize effectively, analyze data, and lead campaign optimizations.
At Mint, we believe in specialization. Rather than being “good at everything,” we choose to be excellent in performance marketing. Our mission is simple: help you acquire more customers and increase sales by boosting your digital presence.
To do this, we bring together specialists in:
- Paid digital advertising
- SEO/GEO
- Email marketing
- Conversion rate optimization
- Performance creatives
- Data measurement and dashboards
This approach lets us dedicate 100% of our expertise to the most measurable and profitable parts of your marketing.
Speed varies depending on factors like your business stage, product‑market fit, differentiation strategy, competition level, budget, and past digital history. In some cases, we hit home runs early. In others, it can take a few months to accumulate enough data for effective optimization.
By reviewing our many case studies online, you’ll quickly see that we’re 100% focused on client success. Generally, after about 3 months, you can expect representative performance data, a clearer performance picture, and insights into the most profitable levers. We typically recommend a 6‑month engagement to build structure and give strategies time to deliver significant results.
That said, we’re always transparent. If we believe we are no longer the best team to reach your goals, or profitability takes too long to materialize, we won’t hesitate to say so and recommend adjusting or ending the collaboration.
Proactivity doesn’t happen by chance., it’s planned and measured. At Mint, we’ve put several internal mechanisms in place to ensure every account is constantly evolving:
- Planned, systematic innovation: No coasting. Every account benefits from fresh ideas and optimizations on a regular basis through our dedicated Strategists and Specialists.
- Strategic oversight: Our Team Leads challenge our Strategists and Specialists weekly, so you don’t have to.
- Internal sharing and learning: Monthly #learning sessions bring the whole team up to speed on industry news and current best practices.
- Continuous evaluation: Proactivity and innovation are built into our annual employee reviews to prevent the status quo.
We’re very experienced in taking over accounts from other agencies. In fact, most of our clients come to us because they’re dissatisfied with their current agency or are simply looking for a partner better suited to their needs.
During a transition, we conduct a thorough analysis of the campaign history and all available data. This detailed audit allows us to quickly identify what has worked well, what can be optimized, and the opportunities to seize in order to restructure a profitable strategy.
Our priority is to ensure a smooth, structured transition with no service interruption, while building an even more high-performing strategy for the future.
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