Scaling the Monthly Advertising Budget From $1,000 to $150,000 in 2 Years

Exporting a brand's success outside of Quebec.

2022-01-11

I really appreciate the closeness with mint., we truly feel that they are an integral part of KaseMe. Mint. also has a great level of discipline in their daily work, in addition to weekly and monthly follow-ups. Their creativity in writing ads helps us achieve great results while also offering us peace of mind. The team is proactive and results-driven, two solid qualities that make us happy!

William Giroux, Co-Founder & CEO

Compagnie

KaseMe

Siège social

Saint-Georges, QC

Nombre d’employés

25-50 employees

Industrie

Jewerly and accessories

https://kasemedesign.ca

Objectifs

Double the annual revenue and improve KaseMe's brand awareness outside Quebec's borders.

Défis

Very competitive industry with an overabundance of large players already well established in the market.
Adapting the brand and advertising strategy to export it outside the province without losing the very nature of KaseMe that has made it so successful in Quebec.

Stratégies employées par mint.

New Platforms

Quick integration of new advertising platforms to take advantage of their exponential growth, low introductory costs and large-scale delivery power.

Bold Creatives

Capitalize on opportunistic moments by being bold and creative with creatives, placements and ad copies.

Seasonal Collections

Promote products in seasonal collections to position them as fashion accessories to increase purchase frequency.

Comment avons-nous atteint l’objectif ?

Multichannel Advertising Campaigns on Facebook, Instagram, Google, Pinterest, LinkedIn, Snapchat & TikTok Ads

Multi-platform strategy to diversify touch points, reach younger audiences and build an omnichannel conversion funnel. KaseMe has positioned itself as a bold and innovative brand in its industry. It was therefore obvious for this brand to quickly break into new platforms such as TikTok Ads, where we were among the first agencies in Canada to test the advertising solution in beta version accompanied by dedicated representatives.

Black Week 2020 Campaign

We concentrated the budget on Lead Generation campaigns in the months leading up to Black Week in order to acquire as many new subscribers as possible so that we could have free and guaranteed communications during the big sales days. We also went into acquisition and engagement mode in order to retarget Warm audiences during Black Week. The messaging for the Black Week campaigns was focused on influencing shoppers to complete Christmas gift purchases in advance or to treat themselves.