Increase Online Sales with Performance-Based Ad Creatives

22% increase in sales in just 30 days with mint's visual creation service (vs. previous period).

2023-05-16

We are happy to collaborate with Mint. We benefit from personalized support. The agency's follow-up, consistency, and advice provide us with a more comprehensive and in-depth understanding of digital marketing challenges. They have helped us increase our visibility, community, and sales.

Quentin Ryckaert, President and Co-Founder

Compagnie

Allo Simonne

Siège social

Montreal, QC

Nombre d’employés

1-10 employees

Industrie

Food and Beverages

https://allosimonne.com

Objectifs

Increase online sales.
Raise brand awareness in Eastern Canada.

Défis

Re-conditioning consumers to buy this type of product online, not in grocery stores.
Lack of education on the positive impact of consuming palm oil free products.
Strong competition in the chocolate spread industry with players that have strong brand awareness and very competitive prices.

Stratégies employées par mint.

Deep Consumer Understanding

Use of a field research report in order to gain a deeper understanding of factors motivating of hazelnut spread consumers.

Eye-Catching Concepts

Ideation and design of eye-catching creatives focused on digital performance.

Comment avons-nous atteint l’objectif ?

Use Strong Hooks That Resonate with the Target Audience

To capture someone's attention and hope to trigger a specific reaction, you must first understand their way of thinking, their preferences, and their motivations. Persona research is the foundation of any high-performing advertising concept.

Through the analysis of market research, blogs, and customer testimonials, we discovered, among other things, that:

The primary purchasing criterion for hazelnut spreads was, after taste, the presence or absence of palm oil.
A majority of the company's customers ate the product straight from the jar as a treat.

By basing our work on the actual voice of Allo Simonne's customers, we were able to create hooks that resonate with users. We created visual concepts that directly address these motivations to capture user attention and convert them into buyers.

Results:

Average Thumbstop ratio (COLD): 29.87%
Average cost per add-to-cart: $2.59 (vs. $5.10 before launch)

Creating Visuals That Follow Digital Advertising Creative Best Practices

With advertising platform algorithms constantly changing, it is essential to stay abreast of content best practices to maximize the impact of our digital campaigns. Furthermore, to achieve specific business objectives and prompt action, we must ensure we are delivering engaging ads created specifically for the purpose of converting.

The videos and GIFs we created using Allo Simonne’s lifestyle photos, product shots, and static assets incorporate several elements—tested and proven time and again in digital advertising—to drive conversion, including: