56% Sales Growth After Switching Agencies

A successful takeover of advertising accounts thanks to a multichannel and multi-market advertising strategy.

2024-11-19

The support we received from Mint has been incredibly beneficial for OHSHO. We not only achieved our initial goal of increasing online sales by 40%, but we also exceeded it. This success strongly motivates us to continue our collaboration with the Mint team, which has a deep understanding of the brand and its potential.

Annick Jasmin, Owner

Compagnie

OHSHO

Siège social

Montréal, QC

Nombre d’employés

1-10 employees

Industrie

Fashion and Clothing

https://www.ohsho.ca/

Objectifs

Increase online sales by 40%.
Increase website traffic.
Increase newsletter and social media subscribers.

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Défis

The profitability of the existing Google Ads campaigns was insufficient despite a high budget (ROAS $1.72).
Reluctance to purchase winter clothing online without trying it on first.
Remarketing audiences had not been set up on Meta Ads to target users who had added items to their cart or initiated checkout.
A highly seasonal industry in Canada and a 2023–2024 winter with significantly less snowfall than usual.

Stratégies employées par mint.

A Hybrid Audience Strategy for the Top of the Funnel

A combined targeting strategy using interest, lookalike, and Advantage+ audiences on Meta Ads at the top of the funnel.

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Lead Gen in Support of BFCM

Boosting BFCM sales through the implementation of a Lead Gen strategy (contest) to build a list of potential customer emails.

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Fully Leveraging the Shopping Network

Dynamic integration of product inventory into Google Merchant Center to leverage the Google Ads Shopping network.

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Comment avons-nous atteint l’objectif ?

Lead Acquisition for a Successful BFCM

During Black Friday and Cyber Monday, advertising competition reaches its peak, making new customer acquisition costly. To maximize our chances of success, we implemented a lead generation strategy ahead of time through a contest on Meta Ads.

The main objective was to increase the number of people in our “Warm” audience by collecting email addresses and engaging with prospects before the sales period, making it easier to retarget them during BFCM. By leveraging these already engaged customers, we optimize our advertising efforts and reduce conversion costs during this highly competitive period.

Result:

573 new newsletter subscribers with a CPL of $0.63.

Maximize the Performance of Acquisition Campaigns by Combining Three Types of Cold Acquisition Audiences

Our objective was to maximize the effectiveness of our campaigns by testing various targeting options while maintaining an agile structure that allowed us to remain proactive and quickly allocate budget based on performance. Interest audiences provided precise segmentation, lookalike audiences expanded our reach to high-potential prospects, and Advantage+ audiences dynamically optimized advertising efforts.

Advantage+ audiences have marked an innovation in Meta’s advertising targeting. Unlike traditional targeting methods, which rely on manual selections, Advantage+ uses machine learning algorithms to explore and test audience segments in real time. This means that ads are automatically adjusted to reach the segments with the highest chances of success, significantly reducing setup time and allowing teams to react quickly to changes in performance.

By applying this tactic, we observed an increase in the number of add-to-cart events, a decrease in CPA, and an increase in sales on the platform.

Result: