Home Run In the First Month With Paid Ads (20X ROAS)

20X average return on ad spend (ROAS) in the first 3 months.

2023-02-14

Since we've been working with the Mint. team, it's as if a whole new world of possibilities has opened up for us: the world of digital advertising! Their expertise and focus in this specific field make them a key partner in achieving our growth objectives. They are as passionate about delivering results as we are about our mission to eliminate single-use plastics.

Halina Torresan, Responsible Marketing Director

Compagnie

The Unscented Company

Siège social

Montreal, QC

Nombre d’employés

11-25 employees

Industrie

Household Goods

https://unscentedco.com

Objectifs

Increase online sales in Quebec.

Défis

No advertising history with conversion-driven campaigns.
Consumers are used to buying household products in grocery stores or big box stores and not online.
Lack of consumer education about natural and odorless household products.

Stratégies employées par mint.

Optimal Targeting

Targeting based on similar interests, behaviors and lookalikes audiences of recurring customers.

Educate Customers

Leveraging blog posts in paid aids to educate consumers.

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Google Ads Extensions

Using Google Ads promo extensions to increase CTR on search campaigns.

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Comment avons-nous atteint l’objectif ?

Retargeting Blog Post Traffic Ads With Conversion Campaigns

We ran traffic ads linking to different blog posts in order to educate potential buyers on responsible housekeeping and to democratize buying products in bulk. This allowed us to increase the size of the website visitors audience and to create remarketing campaigns personalized to specific blog posts.

Black Friday and Cyber Monday Strategy

We ran lead generation campaigns to collect email addresses 3 weeks before the BFCM in order to expand our warm audiences.

Retargeted people who interacted with the ads with conversion campaigns during the BFCM sale.

We leveraged promo extensions to increase paid search performance.

Results: