A season in our hands: 162 visuals designed from A to Z to perform

A look back at a year of performance-driven content creation for cVert.

2025-05-26

With mint., we've gained clarity, impact, but most importantly, agility. Their team manages our creatives smoothly and efficiently, allowing us to move faster and stay focused on growth.

William Therrien, VP Marketing & Partner

Compagnie

cVert 2025

Siège social

Montréal, QC

Nombre d’employés

100-500 employees

Industrie

Lawn service

https://cvert.ca/en/

Objectifs

Generate the highest number of quote requests in 4 months.

Défis

Consumers often lack trust in service companies, remaining skeptical of the sector's promises.
The market is saturated, with many competitors relying on similar communication strategies.
There is little tangible differentiation, apart from the company’s credibility and the satisfaction of existing customers, which play a crucial role in consumer decision-making.

Stratégies employées par mint.

Standing Out Through Humor

Make cVert more accessible and memorable by adopting a bold, humorous advertising approach that breaks away from the corporate tone of competitors.

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Showcasing the Experts Behind cVert

Humanize the brand by highlighting the experts behind cVert to build trust with consumers.

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Creativity That Drives Performance

Develop engaging visuals focused on digital performance.

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Comment avons-nous atteint l’objectif ?

Strategically Integrate Seasonality Into Visuals

We adjusted the storytelling and visuals based on key moments to stay relevant throughout the season.

Winter: Focus on the melting snow, the anticipation of summer's arrival, and the benefits of planning ahead when choosing a lawn treatment provider.

Summer: Highlight the time and energy saved with cVert, allowing customers to truly enjoy their summer and their yard in peace.

Result for the advertisement :

Leads : 603

Leverage Word of Mouth

Knowing that consumers place great importance on reviews and recommendations, we developed concepts that mimic the Facebook interface to recreate the natural sharing and social validation reflex seen in post comments.

Result :

Leads : 1 523

Address Common Objections

We directly addressed consumer doubts with educational and reassuring formats that feature the founders of cVert answering the main questions from users.

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Examples :

How do I purchase your lawn treatment packages?

What happens if I'm not satisfied with my lawn treatment?

Which areas will be treated for insects?

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Result :

Leads : 2 859