Maintaining a 12X ROI for over 2 years

Monthly increase of online sales for a company operating in a highly seasonal sector.

‍

I was hesitant at first to work with an agency because it involved a lot of money for us, but in the end, the results are there, and it's one less burden to feel supported in the jungle of online sales.

Julie M. Dumais, Founder

Company

June Swimwear

Head office

Montréal, QC

Number of employees

1-10 employees

Industry

Fashion and Clothing

https://juneswimwear.com/

Objectives

Increasing online sales across Canada.

‍

Challenges

Competitive industry with low barriers to entry.
Highly seasonal industry in Canada.
Product category affected by low quality perception.

Strategies Leveraged by Mint

Rotation on Warm Audiences

High rotation frequency of advertising copy and visuals for Warm audiences.

Limited-Time Promotions

Limited-time promotions to boost sales during the off-season and at the end of collections.

‍

Presale / VIP Access

Implementing presale campaigns and VIP access to generate hype before product launches.

‍

How Did We Reach the Goal?

SS21 Collection Launch

We implemented lead generation campaigns two weeks prior to the launch to grow the newsletter subscriber list and provide early access notifications for new product arrivals.This initiative was followed by conversion campaigns to promote the various styles within the new collection during the launch.

Results:

Lead Generation Campaigns: Average cost per lead of $0.88
Conversion Campaigns: 15X ROAS

Mix and Match Carousel Ads

Clearing out the final sizes of end-of-season collections by highlighting remaining products with messaging focused on the trend of mixing and matching different bikini tops and bottoms.

Results: