Maintained a 12x Return on Investment for Over 2 Years.
Increase online sales in a highly seasonal industry.
Julie M. Dumais, Founder & CEOI was hesitant at first to work with an agency because it involved a lot of money for us. But the results are amazing and it feels good to have an expert as a partner in the ecommerce jungle.
Objectives.
Increase online sales across Canada.
Challenges
- Competitive industry with low barriers to entry
- Industry with strong seasonality in Canada
- Product category affected by low quality perception
Our Strategies.
How did we reach the goal?
Launch of SS21 Collection
We set up Lead Generation Campaigns two weeks before the launch to grow the subscriber list and to build hype for the SS21 collection.
We ran Conversion Campaigns to retarget the subscribers with ads showcasing the new collection.
Results:
Lead Generation Campaigns: $0.88 average cost per lead
Conversion Campaigns: 15X ROAS
Mix and Match Carousel Ads
We showcased the remaining products and focused the ad copies on combining different tops and bottoms to sell the last sizes available at the end of the season.
Results:
- $9,400 investment for $160,000 in sales with this ad concept
- 17X average ROAS
The Results.
for two years (11/19 to 11/21)
in the ROC in 2021
in 2020 vs. 2019
