An immediate success on TikTok Ads thanks to performance-driven UGC content

While maintaining a ROAS of $14.

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2024-04-22

Compagnie

Sinopé Technologies

Siège social

Saint-Jean-sur-Richelieu, QC

Nombre d’employés

50-99 employees

Industrie

Technology

https://sinopetech.com

Objectifs

The largest Canadian manufacturer specializing in the design of smart residential and multi-residential devices, they tasked us with increasing their online sales during a seasonal promotion via TikTok Ads.

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Défis

Combining the conservative thermostat industry with the colorful world of TikTok: a risky bet.

Target audience not necessarily interested in this product.
Low brand awareness on the platform.
Lack of organic activity from Sinopé on TikTok.
Absence of the target user base.

Stratégies employées par mint.

Eye-Catching Videos

Capitalize on the first few seconds of the video.

Knowledge of the Platform

Grab attention with a new TikTok feature.

Content Creation

Handling the creation of performance-driven content.

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Comment avons-nous atteint l’objectif ?

Instantly Capture Attention: Hook & CTA

To capture attention right from the start of the video, we opted for a compelling hook and a clear call to action. The hook grabs the audience with an intriguing introduction, while the CTA guides viewers toward the desired action, creating an engaging experience from the very first seconds.

Result:

Campaign thumbstop ratio of 33%.

Grab Attention for Maximum Retention

The integration of a Display Card featuring a promotional offer was a key strategy in our efforts to maintain viewers' attention throughout the video. This innovative approach captured the audience's interest by offering added value right from the first few seconds of viewing.

The Display Card, strategically positioned within the video, served as a visual focal point, immediately drawing viewers' attention. By highlighting an attractive and relevant promotional offer, it piqued curiosity and encouraged viewers to remain engaged with the content. Result: Campaign hold rate of 8.6%.

‍Result :

Campaign hold rate of 8.6%

UGC Strategies: Combining Social Proof and the Latest Trends

To enrich the user-generated content (UGC), we focused on integrating strong social proof while keeping up with current trends such as ASMR and Unboxing. This approach was key in maintaining relevance and generating increased interest from our audience.

In our design process, we adopted an iterative approach, driven by A/B testing. This allowed us to continuously adjust our hook based on observed performance and ensure proper ad rotation.

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