How Restructuring a Google Ads Account Delivered a 30x ROAS
29% growth in total sales between March and August 2024 compared to the same period in 2023.
2025-04-12
Objectifs
Increase the company’s online sales both in Canada and the United States.
Défis
- Managing a fast-moving inventory that requires a high level of responsiveness.
- A new product niche where demand fluctuates significantly from one region to another.
- The complexity of translating technical specifications into clear advertisements.
Stratégies employées par mint.
Granular Brand-Level Segmentation
Implementation of highly granular, brand-focused campaigns to address the specific needs of each market segment for electric motorcycles and their parts.
Seasonality-Driven Budget Allocation
Strategic allocation of the advertising budget based on seasonal fluctuations by market (Canadian vs. American).
An Optimized Product Feed for Performance
Optimization of the product feed in Google Merchant Center to improve product structure in Google Ads, increasing the visibility and performance of our Shopping campaigns.
Comment avons-nous atteint l’objectif ?
Bid Optimization: The Power of Portfolio Bid Strategies
The Portfolio Bid Strategy simplifies bid management by applying consistent automated optimization across multiple campaigns. It collects the conversions specific to each campaign, aggregates them, and leverages all events to guide the algorithm in optimizing the entire portfolio.
It helps maximize overall performance, particularly when campaigns share similar objectives, such as increasing sales. Since electric motorcycle transactions are less frequent due to their high cost, it is essential to consolidate data from multiple campaigns to accelerate the learning phase and maximize results.
This tactic provides significant time savings, faster and more intelligent optimization, improved budget allocation, and greater consistency in performance.
Result:
- A ROAS of $30 across all our campaigns throughout a 6-month mandate.
Merchant Center : Increase CTR Through Optimized Product Listings
Title optimization in Merchant Center is often underestimated, even though it is one of the main criteria Google uses to determine how products appear in search results. For Ebikezilla, the titles were not sufficiently optimized, which reduced product visibility and performance. By applying optimization strategies such as adding specific terms like “electric,” “e-bike,” and the brands associated with each product, we were able to significantly increase click-through rates (CTR) across all our Shopping campaigns.
Result:
- 32% growth in CTR in our Shopping campaigns compared to the same period the previous year (March to August 2023).
Les résultats
of overall ROAS
from March to August 2024 vs. the same period the previous year
of Google Ads sales
from Shopping campaigns vs. the same period the previous year
of ROAS
of Shopping campaigns vs. the same period the previous year
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