Increase from $2,000 to $10,000 per day in digital advertising in 6 months
Successfully quintuple an advertising budget between November 2023 and June 2024.
2025-04-02
Objectifs
- Increase sales on the client’s telemedicine platform.
- Increase the marketing budget to its full potential while maintaining a fixed blended CAC.
Défis
- Navigate the restrictive advertising policies of advertising platforms in the medical industry.
- Comply with the current Canadian laws governing the sale of GLP-1 medications.
- A highly competitive industry where products carry more weight than the brand itself.
Stratégies employées par mint.
An AI-Powered Pan-Canadian Strategy
Deployment of a pan-Canadian strategy focused on AI-driven budget allocation across provinces.
The Strategic Reintroduction of Search
Realignment of the strategy to reintegrate advertising on search engines.
Putting the Medication at the Center of the Strategy
Position the medication at the center of all our marketing initiatives.
Comment avons-nous atteint l’objectif ?
IA Driving Digital Performance
For our acquisition phase, we opted for an Advantage+ campaign targeting all Canadian provinces. This type of campaign allows Meta to deliver a greater number of creatives to a broader audience within a single ad set. This way, we let the AI allocate impressions and therefore the budget to the provinces that perform best. This performance is analyzed by the AI in real time, fostering machine learning and accelerating performance improvements.
Result:
- The new structure reduced the CPA by 6.30% compared to the previous campaign structure.
Promote the product from the very first second of display
We found that to achieve a higher Thumb Stop Ratio, we needed to highlight the medication in question from the very first second of our ads. In this industry, the product name carries significant value and is already well known by most of the target audience.
Result:
- Following our analysis, we reworked a video to place greater emphasis on the medication and succeeded in increasing the Thumb Stop Ratio by 8.84%.
Les résultats
of CPA
July 2024 vs. December 2023
of sales generated on Meta Ads
from May to July 2024 vs. the previous period
of Google Ads sales
from May to July 2024 vs. the previous period
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