Becoming the leader in medical-aesthetic care in Quebec City

More than 600 leads generated monthly at a cost per lead of less than $15.

2024-02-05

The mint. team has been doing an outstanding job for us month after month for several years. Our strategist Catherine knows our industry well and constantly challenges several aspects of our marketing plan. She proposes top-notch paid acquisition strategies and is always incredibly fast in implementing them. Thank you!

Cécile Dufour, Founder & President

Compagnie

VIVA Médico-Esthétique

Siège social

Quebec City, QC

Nombre d’employés

25-50 employees

Industrie

Beauty and Cosmetics

https://cliniqueviva.com

Objectifs

Increase the customer base of the 4-clinic network and become the benchmark for medical aesthetics in Quebec City.

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Défis

Increased competition from small players and the presence of major market players with greater brand awareness and larger marketing budgets.
Potential customer pool limited to a restricted geographical area.
Wide range of services, including some that are quite complex and require customer education.

Stratégies employées par mint.

Content Testing

Continuous testing of promotions by service category and maintaining a content calendar that follows seasonal demand.

Granular SEM Campaigns

Search engine advertising campaign structure designed to display personalized ads to users searching for a solution to a specific aesthetic problem.

Subsequent Investments

Heavy advertising investment allowing for competition with major market players.

Comment avons-nous atteint l’objectif ?

Multiple Ad Variations for the Same Promotion

VIVA promotions remain active for several weeks and are deployed using a significant portion of the budget. We continuously run A/B tests with ad variations to determine the most effective formats, visuals, and copy, subsequently maximizing the delivery of the winning ads. A wide variety of ads also helps mitigate "ad fatigue." Since targeting is concentrated around VIVA Clinics, high rotation helps us reach the same audience with a different message at every touchpoint.

Granular Campaign and Ad Group Structure for High Personalization

To capture all searches from potential clients, we implemented a granular campaign structure to reach users searching for a specific service, a precise problem, or an alternative solution. These ads, directly linked to search queries, maintain an average click-through rate of 19%. To maximize the budget and our impressions, we adjust bids monthly based on search times, gender, and locations. Thanks to this campaign structure, we maintain a cost-per-click under $1 every month and position VIVA's ads above the competition 75% of the time.

Google Ads Performance: